It is the practice of creating and publishing valuable content to attract an audience, to do this successfully then you want to then convert those prospects into customers. It’s important that the content is closely related to your product or service. It should be original, engaging, and informative, allowing for an insight into the style and structure of your business.

Content is a key element in SEO it maximises conversion rates from paid advertising and strengthens customer relationships through social media and other platforms.

All channels of communication derive content, including, video, blogging, white papers, podcasts, articles, and slide presentations.